Bronc Battle Jackets
White Rider Bronc Battle-Limited Edition Merchandise
The Legacy of White Rider
Saddle Bronc Invitational
In Memory of Wyatt "White Rider" Mad Plume
In the vast, open landscapes of the Blackfeet Nation, the spirit of Wyatt Mad Plume—Sikapiyohkitoopi, or White Rider—continues to inspire those who knew him. Wyatt's traditional name, White Rider, was a reflection of the grace, strength, and quiet confidence he carried with him throughout his life.Despite his infectious smile and the way he lifted everyone around him with his kindness, Wyatt faced internal battles that even his closest friends and family didn’t fully understand. The weight of mental health challenges is something too many young people face in silence, and Wyatt, like so many others, carried that burden quietly. His passing in 2024 was a devastating loss, one that left an indelible mark on his family and his community.
Wyatt Mad Plume may no longer walk among us, but his legacy is far from over. Through the Sikapiyohkitoopi (White Rider) Healing Ranch and the Saddle Bronc Invitational, his memory continues to inspire.
Join us Mother’s Day Weekend for the Sikapiyohkitoopi Bronc Battle: Cowboys & Indians where 36 talented bronc riders from across the nation will compete in a thrilling display of skill and determination.
Cowboys & Indians-Custom Made Jacket from Cowboy Customs.
Cowboys & Indians-Custom Made Jacket from Cowboy Customs.
Cowboys & Indians-Custom Made Jacket from Cowboy Customs.
Bronc Battle 2025 Edition
2025 White Rider Bronc Battle Jacket – by Cowboy Customs
Each jacket is custom made and available in limited quantities. This item is offered by pre-order only.
Pre-orders will be accepted until April 15, 2026. After this date, ordering will close and no additional jackets will be produced.
Because each jacket is individually made, please allow a minimum production lead time of 30 days. We anticipate jackets being delivered by the end of May, after Mother’s Day weekend.
Bronc Battle 2026 Edition
2026 White Rider Bronc Battle Jacket – by Cowboy Customs
Each jacket is custom made and available in limited quantities. This item is offered by pre-order only.
Pre-orders will be accepted until April 15, 2026. After this date, ordering will close and no additional jackets will be produced.
Because each jacket is individually made, please allow a minimum production lead time of 30 days. We anticipate jackets being delivered by the end of May, after Mother’s Day weekend.
2026 Limited Edition Bronc Battle Jacket by Cowboy Customs.
2026 Limited Edition Bronc Battle Jacket by Cowboy Customs.
2026 Limited Edition Bronc Battle Jacket by Cowboy Customs.
2026 Limited Edition Bronc Battle Jacket by Cowboy Customs.
White Rider Healing Ranch
Support Our Cause
This bronc battle is more than a competition. It’s about community, connection, and looking out for one another. In the cowboy world, we’re taught to be tough — but one of the toughest things a cowboy can do is ask for help. A major part of honoring Wyatt is continuing the conversation around mental health and suicide prevention, and reminding our rodeo family that no one has to carry it alone.